In a fragrance segment heavily driven by discounts, the brand offers the advantage of drawing customers with more than markdowns. Billing itself as the world’s first visual fragrance, Amkiri sells merchandise blending body art and perfume. Its Wand & Stencils Set has 95 stencil designs, including flowers, animals and stars, that can be filled in to create scented illustrations on the skin, and Freehand Wand lets users follow their whims as they decorate themselves with aromatic ink.

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