Similar to Diptyque’s latest launches, the brand Amkiri launched in New York City this past spring as the world’s “first visual fragrance”—the format is a stencil semi-permanent tattoo, instead of a typical bottle of liquid. However, the strikingly innovative thing about this product is that it’s entirely customizable, as the formula is a stencil and wand. Choose between 95 different designs in white or charcoal to get a unique look.

Amkiri was founded by Shoval Shavit Shapiro, a designer educated in Tel Aviv and Berlin. The Visual Fragrance scent & design also promises to last 12+ hours after the first application, and it’s also hypoallergenic, water, and sweat-resistant, alcohol-free as well as vegan and cruelty-free.

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