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Press

Is Decorative, Wearable Perfume the Future of Fragrance?

October 9, 2019

Similar to Diptyque’s latest launches, the brand Amkiri launched in New York City this past spring as the world's "first visual fragrance"—the format is a stencil semi-permanent tattoo, instead of a typical bottle of liquid. However, the strikingly innovative thing about this product is that it’s entirely customizable, as the formula is a stencil and wand. Choose between 95 different designs in white or charcoal to get a unique look. Amkiri was founded by Shoval Shavit Shapiro, a designer educated in Tel Aviv and Berlin. The Visual Fragrance scent & design also promises to last 12+ hours after the first application, and it’s also hypoallergenic, water, and sweat-resistant, alcohol-free as well as vegan and cruelty-free.

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31 Brands That Are Celebrating Pride Month By Giving Back

June 25, 2019

AMKIRI Visual Fragrance launched a limited edition stencil collection for Pride month called “Love is Love,” which accompanies its Visual Fragrance product range in honor of LGBTQ+ Pride Month. AMKIRI will be donating to the It Gets Better Project, a global movement to empower, uplift and connect LGBTQ+ youth. The brand was already donating $1 from every Love is Love Collection purchased towards the movement and just announced that it will be donating $5 for every Bundle with the Wand & Stencil Set + Love is Love Collection purchased, too!

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14 Multi-Tasking Products That Will Make You Smell Good All Summer Long

June 21, 2019

The creator’s goal was to design a fragrance that could be seen. Drumroll, please! Meet Amkiri, temporary body art (in charcoal and ivory) scented with ginger, spearmint, and cedarwood. Draw on your skin (stencils included) and enjoy the scent for 12 hours.

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The 14 Best Summer Fragrances for Any Occasion

June 11, 2019

This unique fragranced ink presents a whole new way to wear a scent. Instead of a spritz from a pretty glass bottle, Amkiri Visual Fragrance is blended as a charcoal gray (or ivory) ink that you paint directly on your skin. The bottle is reminiscent of nail polish, with a long, quill-like brush top that unscrews just the same. The convenient patterned stencils included in the box make for subtle or striking (but always cool) designs that last a day or two and hold a musky scent until you wash the pigment away.

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Amkiri Creates Visual Scent Experience

June 3, 2019

Indie brand Amkiri officially unveiled a new category in beauty: visual fragrance. Amkiri’s Wand & Stencil Set ($60) ensures the most precise application. Each stroke delivers a unique combination of sight and scent, producing beautiful body art with long-lasting fragrance. The Original Wand has a wider brush to make stenciling a snap when paired with stencils. The Freehand Wand features a finer tip.

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Pride-Celebrating Stencil Sets

May 30, 2019

Amkiri sets itself apart by creating Visual Fragrance, a "brand new product category for the beauty industry which combines the senses of smell and sight." By integrating a visual element, the product inherently has the potential to promote self-expression and artistry, and to help with this, Amkiri offers a variety of stencil sets to help consumers create their own dynamic, multi-sensory body art.

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Celebrate Pride Month With These Fashion and Beauty Products That Give Back to LGBTQ Causes

May 29, 2019

Amkiri Visual Fragrance Love is Love This visual fragrance brand is launching a limited-edition stencil collection in June that will include outlines of powerful inclusive imagery and “love is love” wording. Purchase the wand and stencil bundle and the company will donate $5 to the It Gets Better Project, an organization that seeks to uplift and empower LGBTQ+ youth.

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The new visual fragrance, the first of its kind, is a sophisticated new way to enjoy ephemeral body art.

May 24, 2019

Shoval Shavit Shapiro thinks fragrance should do more than just smell good. Growing up around her parents’ careers in the cosmetics industry, she developed interests in visual communication and self-expression, leading her to explore design and beauty in Tel Aviv and Berlin. Eventually, she came up with the idea of blending sight and scent, working with her cosmetics expert mother Aliza and perfumers at International Flavors & Fragrances to develop the one-of-a-kind concept and formula. AMKIRI launched on March 21, International Fragrance Day, introducing a game-changing multisensory experience to the beauty world.

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Most Unique Fragrances For Summer

May 19, 2019

Amkiri [Original Scent] is a light fragrance that brings together reinvigorating spearmint essences with zesty ginger oil and juniper. Heady impressions of musk and cedar wood linger on skin, resulting in a distinctive fragrance that is both ethereal but crisp; sensual and classic.

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REVIEW OF AMKIRI VISUAL FRAGRANCE BY SHOVAL SHAVIT SHAPIRO

May 6, 2019

Nowadays, there are many interesting ways to wear fragrances. In addition to the perfume sprays, you can find solid and oil perfumes, fragrance mists, perfumed body powders and more. But have you ever wondered if there is a way to wear perfume to make it visible?

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