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It’s a perfume you can see. AMKIRI, a new beauty brand that just launched last Thursday (aka International Fragrance Day), infuses unisex scents into ink that you can apply to your skin. Founder and creator Shoval Shavit Shapiro studied design in Tel Aviv and Berlin, and worked with a chemist and cosmetics expert, Aliza, who also just happens to be her mother, on creating the AMKIRI Visual Fragrance.
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Hello, we’re Grazia, and we have a perfume addiction. If you’re anything like us, then you’ve probably got a section of your beauty cupboard dedicated to fragrance. Well, clear a space – your newest obsession has just launched, and it’s nothing like we’ve seen before (seriously, it’s the first in the world). Hello, we’re Grazia, and we have a perfume addiction. If you’re anything like us, then you’ve probably got a section of your beauty cupboard dedicated to fragrance. Well, clear a space – your newest obsession has just launched, and it’s nothing like we’ve seen before (seriously, it’s the first in the world).
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New concept Amkiri recently launched as the world’s first “visual fragrance.” Created by Israel-based entrepreneur Shoval Shavit Shapiro and her chemist mother, the line features a vegan scented ink that customers can apply with more than 95 printed stencils (such as roses, flamingos, hearts, and geometric shapes) or a Freehand Wand to create designs on any part of the body. The unisex scent is a fusion of spearmint, ginger, and juniper berries with a hint of musk and cedar wood. “There’s no better way to express your individuality than by using your body as your most personal piece of art,” Shapiro told Vogue. “We want to empower individuals with this multi-sensory form of self-expression.”
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For centuries, perfume has been applied from a bottle either via a spritz or by dabbing the scented liquid onto your pulse points. In 16th century France, the upper classes and nobles were particularly enamored with the power of perfume and got everything scented, from furniture to gloves. They were ahead of their time. These days, perfumers are looking to more innovative ways to allow us to scent ourselves (and our homes). Surrounding yourself with scent should be a joyful experience—a chance to take a moment for yourself in an increasingly digitally demanding world. Perfume is a powerful thing; we process scents in the same part of the brain that we store memories, so a fragrance can instantly take us back in time. We can take advantage of that by creating happy scent-related moments throughout our days, so when we smell that fragrance, we instantly feel calmer and more grounded.
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Spritzing on your scent is so 2018. These days, daring fashionistas much prefer to paint their fragrance onto the ultimate canvas - their skin. A fusion of funky body art and fine fragrance, Amkiri is the world's first "visual fragrance," serving as a less painful, less permanent, and better-smelling alternative to traditional tattooing. Not to mention a creative way to instantly upgrade your look. Founder Shoval Shavit Shapiro perfected Amkiri's first of its kind formula after years of exploring forms of visual expression. Finally, she teamed up with her mother, who happens to be a chemist and cosmetics expert, to develop a way to make the invisible, visible
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"If our fragrance is our signature, why can't it be seen?" was the question Shoval Shavit Shapiro, founder and creator of new beauty brand Amkiri, asked herself as she dreamt up an intriguing new category fusing body art and fine fragrance. Growing up in Tel Aviv, Shapiro's parents owned a natural cosmetics company, and fragrance always found its way into her life in one way or another.
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Shoval Shavit Shapiro, Fouder and Creator, Amkiri Visual Fragrance.
A rare innovator in a category that hasn’t seen a lot of differentiation, Shapiro’s Amkiri, billed as the world’s first visual fragrance, lives at the at the intersection of scent, beauty and accessories.
“The next generation of consumers is energized by self-expression and visual communication.
They are increasingly politically minded and socially motivated, creating new norms whether in relation to beauty standards or otherwise. Visual Fragrance was created
for and by this generation. We don’t just want to be heard; we want to be seen.”
Amkiri has created a new concept: visual perfume - fragrant ink that can be used to paint perfume on the skin.
Amkiri is the winner of the ThePITCH startup competition, which took place for the seventh straight year at the Journey conference held in Tel Aviv by EY Israel and "Globes."
Amkiri has created a new concept: visual perfume - fragrant ink that can be used to paint perfume on the skin that will remain there for an extended period. The resulting experience is designed to gain visibility for the fragrance experience in the form of temporary tattoos that can be removed with soap and water. The company received an investment from IFF in May.
Cosmetic Executive Women (CEW) hosted its annual Achiever Awards luncheon last week, celebrating the accomplishments of six women and one man, whose achievements serve as inspiration to beauty industry members worldwide. Jill Scalamandre, president, Bare Minerals, and CEW Chairwoman, noted that the organization, now in its 43rd year, continues to remain committed to the advancement of women throughout their careers in the beauty industry.
Scalamandre said, “The first CEW Awards were held 40 years ago, and one award was presented to Ann Watson Walsh, of Germaine Monteil. Today we have six innovators and thought leaders in the industry receiving the Achiever Award, and they all have in common a passion for their work.”
CEW has announced its 2018 Achiever Award honorees. Now in its 43rd year, the Achiever Awards honor women who have reached the highest levels of the beauty industry.
And -- this marks the first year of CEW’s MEN-tor Award — created to recognize a male leader’s advancement of women. CEW is also presenting a Scent Innovator Award.
Carlotta Jacobson, president, CEW, says, ”CEW was founded with a singular vision of helping women in the beauty industry achieve, advance and inspire. We're delighted to continue to honor our members' accomplishments and contributions…this month we reached a significant milestone – 10,000 members internationally – whom we will continue to empower and support as they pursue leadership roles in the beauty community."