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Press

pink.rs

Umesto parfema: PARFIMISANE TETOVAŽE su postale novi beauty trend

March 23, 2019

Instead of perfume: Fragrance Tattoos have become a new beauty trend

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vogue lifestyles

The world’s first Visual Fragrance by Amkiri

March 23, 2019

When it comes to smell fresh we just go for perfumes. But “AMKIRI” came up with a new innovative idea and that is the world first Visual Fragrance. in honor of National Fragrance Day Amkiri launched scented ink. Which is available in two colors, black and white.

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cosmopolitan

Illatos tetkó a legújabb őrület

March 22, 2019

Fragrant Tattoo is the Latest Craze

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vogue russia

Парфюмированное тату вместо аромата — новый бьюти-тренд

March 22, 2019

Perfume Tattoo instead of Spray - New Beauty Trend

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trendencias

Existe un tatuaje temporal que en realidad es un perfume, y es perfecto para ver (y oler)

March 22, 2019

There is a temporary tattoo that is actually a perfume, and it is perfect to see (and smell)

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byrdie logo

Ditch the Spritz: 12 Cool New Ways to Smell Good (That Don’t Involve Perfume)

March 22, 2019

For centuries, perfume has been applied from a bottle either via a spritz or by dabbing the scented liquid onto your pulse points. In 16th century France, the upper classes and nobles were particularly enamored with the power of perfume and got everything scented, from furniture to gloves. They were ahead of their time. These days, perfumers are looking to more innovative ways to allow us to scent ourselves (and our homes). Surrounding yourself with scent should be a joyful experience—a chance to take a moment for yourself in an increasingly digitally demanding world. Perfume is a powerful thing; we process scents in the same part of the brain that we store memories, so a fragrance can instantly take us back in time. We can take advantage of that by creating happy scent-related moments throughout our days, so when we smell that fragrance, we instantly feel calmer and more grounded.

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guest of a guest

The World’s First “Visual Fragrance” Is Making Body Art Chic (& Scentual)

March 22, 2019

Spritzing on your scent is so 2018. These days, daring fashionistas much prefer to paint their fragrance onto the ultimate canvas - their skin. A fusion of funky body art and fine fragrance, Amkiri is the world's first "visual fragrance," serving as a less painful, less permanent, and better-smelling alternative to traditional tattooing. Not to mention a creative way to instantly upgrade your look. Founder Shoval Shavit Shapiro perfected Amkiri's first of its kind formula after years of exploring forms of visual expression. Finally, she teamed up with her mother, who happens to be a chemist and cosmetics expert, to develop a way to make the invisible, visible

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vogue

This “Visual Perfume” Infuses Body Art with Fine Fragrance

March 21, 2019

"If our fragrance is our signature, why can't it be seen?" was the question Shoval Shavit Shapiro, founder and creator of new beauty brand Amkiri, asked herself as she dreamt up an intriguing new category fusing body art and fine fragrance. Growing up in Tel Aviv, Shapiro's parents owned a natural cosmetics company, and fragrance always found its way into her life in one way or another.

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daily mail

A SCENTED tattoo? Luxury beauty brand unveils the world’s first ever perfumed body art ink that allows you to paint on fragrance while DRAWING designs on your body

March 21, 2019

High-end brand Amkiri launched its Visual Fragrance on March 21 in honor of National Fragrance Day The fragrance comes in the form of a wand that dips into a pot of the scented ink Customers can choose to use stencils from the brand, or draw on their temporary scented body art freehand

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wwd beautyinc

WWD Beauty Inc.
50 most forward-thinking executive

February 23, 2019

Shoval Shavit Shapiro, Fouder and Creator, Amkiri Visual Fragrance.

A rare innovator in a category that hasn’t seen a lot of differentiation, Shapiro’s Amkiri, billed as the world’s first visual fragrance, lives at the at the intersection of scent, beauty and accessories.

“The next generation of consumers is energized by self-expression and visual communication.

They are increasingly politically minded and socially motivated, creating new norms whether in relation to beauty standards or otherwise. Visual Fragrance was created for and by this generation. We don’t just want to be heard; we want to be seen.”

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