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Press

IFF partners with fragrance ink player Amkiri

May 31, 2018

IFF has announced its partnership with Amkiri on its Visual Fragrance Technology: a new ‘ink’ that can be drawn on the skin that also delivers a long-lasting fragrance.

It is a technology that links sensorial elements of sight and smell for the fragrance segment in an innovative application.

The patented technology is designed to give consumers "the complete freedom of multisensory self-expression," the company has said.

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BEAUTY INNOVATION: AMKIRI DEVELOPS WORLD’S FIRST VISUAL FRAGRANCE

April 2, 2018

A new ‘ink’ that can be drawn on the skin and also delivers a long-lasting fragrance – thus connecting the senses of sight and smell – has prompted a partnership between the Israeli inventor of the technology, Amkiri, and Wall Street company International Flavors & Fragrances Inc which has significant operations in Haverhill, Suffolk.

Amkiri’s Visual Fragrance Technology was launched in March by the Israeli startup and IFF chairman and CEO Andreas Fibig says the New York-headquartered company has been mightily impressed by its potential.

He said: “This is a significant innovation in the fragrance category, merging strong and deeply personal visuals with the resonance and emotion of fragrance.

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Innovative Cosmetics Company Develops World’s First Visual Fragrance™ Technology

March 22, 2018

TEL AVIV, Israel, March 22, 2018 /PRNewswire/ -- Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world's first ever 'visual fragrance™' technology.

The Amkiri team, made up of business, design, engineering and chemistry experts, has developed and successfully patented a technology comprised of scented 'ink' which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

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Amkiri is Introducing What It Calls “The World’s First Visual Fragrance”

March 22, 2018

Amkiri is a cosmetics company that is now introducing what it calls "the world's first visual fragrance" with a product that combines aspects of cosmetics, body art, tattoos and fragrance.

The product takes the form of a black ink-like liquid that can be applied to the skin with a brush applicator, a wand, as well as stencils or stamps. When applied to the skin, the product is not only highly visible, but incredibly fragrant, providing an aroma that is said to last for up to 12 hours at a time. As such, the ink-like product mimics the natural elasticity and movement of the skin so that it remains smooth during long-lasting wear.

Although the product is being promoted with the images of the visual fragrance in black, the patented technology boasts the ability to carry any fragrance or color.

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