Visual Fragrance™

The development of Visual Fragrance™ began with a question: If fragrance can be a personal signature, why can’t it be seen?

From a young age Amkiri founder, Shoval Shavit Shapiro, was interested in visual forms of self-expression.
Growing up with both parents in the natural cosmetics industry, the meaning of “beauty” was wonderfully complex.

More than anything, beauty provided a powerful means to express oneself.

Shoval began exploring traditional forms of body art and the histories of makeup and
fragrance. A pursuit that continued throughout her academic and work life in design and
visual communication.

Combining her background and passion, Shoval started experimenting with the senses of sight and scent.
Teaming up with her mother Aliza Shavit, a chemist and cosmetics expert, the mother-daughter
duo spent years in the lab, attempting to make the invisible, visible.

After dozens of iterations, they landed on a winning patented formula. An exquisite ink-like liquid that carries a fine fragrance, with a staying power of twelve hours & beyond.