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The development of Visual Fragrance™ began with a question: If fragrance can be a personal signature, why can’t it be seen?
From a young age Amkiri founder, Shoval Shavit Shapiro, was interested in visual forms of self-expression.
Growing up with both parents in the natural cosmetics industry, the meaning of “beauty” was wonderfully complex.
More than anything, beauty provided a powerful means to express oneself.
Shoval began exploring traditional forms of body art and the histories of makeup and
fragrance. A pursuit that continued throughout her academic and work life in design and
Combining her background and passion, Shoval started experimenting with the senses of sight and scent.
Teaming up with her mother Aliza Shavit, a chemist and cosmetics expert, the mother-daughter
duo spent years in the lab, attempting to make the invisible, visible.
After dozens of iterations, they landed on a winning patented formula. An exquisite ink-like liquid that carries a fine fragrance, with a staying power of twelve hours & beyond.
Fragrance & Design
Water & Sweat
Easy to Apply
We’re a beauty company creating a new culture of self-expression, based on our internationally patented Visual Fragrance™ technology.
At Amkiri, we stand for democratized beauty. We believe that self-expression captures the beauty of human complexity, and aim to empower all to own the complete freedom of multisensory self-expression.
That’s why we created Visual Fragrance™. We value individuality, and believe everyone is a creator with a narrative that matters. We help you awaken that creative spirit within.
EXPRESSION IS YOURS TO CREATE.